Medical PPC and Google Ads for Doctors

Paid search puts your practice at the top of Google when patients are ready to book. We build campaigns around your services and margins, follow healthcare ad policies, and track results without sending patient data to ad platforms.

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A sponsored search result on a laptop beside a phone showing a confirmed appointment
Fit Check

Where Ads Help, and
Where They Waste Money

A ready, unoccupied treatment room, a tablet on the counter showing a week of open appointment slots

Good fits

Elective and cash-pay services, new locations, new providers, services with open capacity.

A front-desk screen showing weeks of appointments already booked, the waiting room full behind it

Poor fits

Services you cannot schedule for weeks, or terms already won by your organic listing.

We tell you which applies before you spend anything.

Ad Policy

Medical PPC
Can Be Tricky

  1. 01

    Google requires certification for prescription drug and telemedicine advertisers, and LegitScript certification for addiction services.

  2. 02

    Google restricts personalized ads based on health conditions, so targeting relies on search terms and location rather than patient profiles.

  3. 03

    Meta automatically categorizes pixels/CAPI domains into a restricted “Health and Wellness” data source category to systematically block sensitive health data transfers.

A dashboard counting calls, form submissions and bookings, with no patient details on it
Measurement

Meticulous
Tracking

We measure booking clicks and form submissions using privacy-safe conversion tracking. No health information from your forms or booking pages is sent to Google or Meta.

Scope

What
We Manage

A desk with the campaign structure on a monitor, an ad preview on a tablet and a landing page on a phone

01

Keyword research

Keyword research and campaign structure by service and location.

02

Ad copy

Ad copy written to policy and to your specialty.

03

Landing pages

Landing pages built for each campaign.

04

Bids and reporting

Weekly bid and budget management; monthly report in plain English.

Find Out Whether Ads

Make Sense for Your Practice

Google Ads management is quoted on your services and locations. Your ad budget is paid directly to Google, and you own the ad account.

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FAQ

Common
Queries

It depends on your specialty, city, and services. We recommend a starting budget after reviewing search demand in your area, then adjust once you see cost per booking.

Prescription drug advertising requires Google certification, and rules change often. We check eligibility first and build compliant campaigns around your medical program.

You do. We manage it with your permission, and you keep full access and history if we part ways.